Companies spend large amounts of resources trying to tune their web sites to optimise their rankings in public web searches. Although controversial, e2x believe that most of the investment is wasted, this is because the key ranking area of reciprocal links is rarely addressed and so rankings are more affected by advertising and sponsorship.

To maximise the ease for search robots to spider the site,  e2x have created an SEO module which can be managed by business users without technical intervention. The module provides a robust solution in the following areas:

Catalog

  • Auto generation of URLs
  • Local language supported within the URL
  • Canonical links to ensure that multiple routes to the same end point are positively evaluated by the search engine spiders
  • Metadata generation and manual intervention  to support the detailed content of the product catalog
    • Headings 
    • Description
    • Keywords, synonyms and common misspellings

Unstructured pages

  • Automatic assignment of a local language URL to each Content Managed Page
  • Support for chained pages within an extensible URL
  • Manual metadata management

Legacy URL management

  • Redirect expired pages

Management of vanity URLS - Maximise your cross channel promotions

  • The simplest way to create and manage short URLs
  • Ability to link to all levels of the product catalog
  • Category
  • Sub Category
  • Product / SKU
  • Supports local language variation within the URL