e2x are one of a very few partners who had embedded Intellectual Property into the ATG Framework. Since 2007.1, through ATG 9 & 9.1, the e2x Multisite Internationalisation Module was available through ATG as a core building block for companies who have the ambition to sell internationally using a single instance of ATG. This technology allows marketers to roll aout additional country instances within minutes.

Customers who have taken advantage of this technology include: JC Penney, Burberry, Direct Wines, Vodafone, Lego, New Look and Philips.

Not only is the MIM module incredibly powerful but e2x have developed support tools which make implementation much easier for developers so that they can focus on adding functionality rather than worrying how to deploy across the production landscape. This technology is also supported by seamless integration and separation of sites / brands within the Busiess Control Centre. The Internationalisation Module provides the opportunity to optimise hosting, licensing and on going maintenance costs by utilising the same codebase and deployment topology with development and business responsibilities clearly delineated.

E2x MIM on ATG 10 delivers the following features:

  • Easily create completely new sites, including URL, language, currency.
  • Supports unlimited sites including Locations (multiple countries with same offering), multiple Brands, Multiple Country and / or subdivided country instances. 
  • Manage centrally or distribute site management to different groups.
  • Create multiple locales for additional languages in any site.
  • Assign catalogs to specific site(s).
  • Price items by site, in local currency.
  • Copy assets from site to site – changing any to be site-specific.(Localisation) 
  • Manage global and local marketing campaigns; specify all or selected sites for promotions 
  • Share, or use different back end services per country, such as fulfillment, payment gateways, inventory, etc.
  • Provide country- and site-specific features and functionality.
  • Provide or restrict access in the Business Control Centre to any brand site, country or language for any internal user.
  • Use localized addresses for external users.
  • Provide site-specific checkout flow.
  • ATG Search provides site- and language-specific results.
  • Reduce project implementation risk
  • Reduce time to market and lower cost of entry to emerging markets
  • Reduced Total Cost of Ownership
  • Leverage existing investment in software and hardware

e2x published a whitepaper describing the challenges of internationlisation. See how this amazing technology can help you, contact us.