e2x's ATG Internationalisation Module enables your marketing professionals to create new country or brand online storefronts within minutes - including catalogs, products, search facets, promotions, pricing, coupons, and special offers. Extending the market reach to new countries or brands via an online channel is easier, less risky, more economical and provides greater brand control than physical stores.
The Internationalisation Module provides the capability to optimise hosting, licensing and on going maintenance costs by utilising the same codebase and deployment topology with development and business responsibilities cleanly decoupled. This means the development team can concentrate on the localisation of technical components such as payment and legacy system integration while the content editor team concentrates on the content and marketing - without being dependent on each other.
The product encpasulates the proven delivery experience of e2x, who have over 10 years experience successfully implementing internationalised ATG platforms, and makes it available to your delivery team.
Business Case Benefits
- Accelerated project implementation time-scales to reduce time to business value
- Reduced project implementation risk
- Don't reinvent the wheel - use our proven experience
- Integrated & tested with ATG modules (CA/Merchandiser and Search)
- Frameworks ATG 2007.1 and ATG V9 supported
- Reduced time to market and lower cost of entry to emerging markets
- Content author's ability to create or clone new countries without technical involvement
- Supports variable services per country
- Reduced Total Cost of Ownership
- Leverage existing investments in hardware and software
- Ongoing efficiencies in development and maintenance, with development focused on localisation of services and content managed by content authors
- Brand enforcement
- Common look, feel and functionality
- Facilitates cultural variation in sensitive locations
The product has been designed and developed to provide a scalable, supportable and maintainable internationalisation framework. It has been developed as a sympathetic extension to the ATG framework, building on ATG's renowned scaleability and reliability. Integrated with the ATG product set, including Content Admin/Merchaniser and ATG Search, it provides a holistic approach to development covering the website user and site administration. Based on over 10 years experience the key concepts have been proven in production at clients over the last 8 years